Escaped the Rat
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Escaped the Rat

Your Next Chapter After Corporate.

We help validate your idea – without quitting your job or risking your income.

Book Your Strategy Call →

Free 30-minute call. No commitment.

How it works

Three phases.
From idea to first customer.

Weeks 1–4

We find the business you're built to win at.

We map your skills, experience, and passions to identify the business ideas you're uniquely positioned to win at — then rank them by real market viability.

  • A clear picture of your strongest competitive advantages
  • Your top 3 business ideas ranked by viability
  • One clear recommendation to move forward with
Business Idea Shortlist
Surf Retreat
Wine Import Business
Specialty Coffee Shop
Weeks 5–8

We build your Proof of Concept.

We build a high-converting landing page, launch your first ad campaign, and put your idea in front of real potential customers — before you've committed to anything.

  • A professional landing page built and live
  • Ad creatives designed and campaigns launched
  • Real market signals from real people
Does the market want it?
Go / No-Go Decision
Demand

Competitor saturation low. Demand signals high in Q3.

Weeks 9–12

Real customers. Real proof.

We refine what's working, switch from waitlist to direct booking, and get real paying customers into your calendar.

  • Landing page refined and optimised for conversion
  • Ad campaigns switched from waitlist to direct booking
  • First paying customers in your calendar
yourbusiness.com
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About Us

We didn't build this in theory.
We lived it.

After 9 years in corporate, scaling a cybersecurity business across EMEA and Australia, I walked away from a VP offer to bet on myself. Not because corporate was bad. Because I'd already proven something better was possible.

Since then we've built and tested more business ideas than we can count. Some failed fast. Some grew fast. What we kept was the framework that consistently worked.

The same framework that now runs Australia's fastest growing surf community, turned a consultant into a yoga teacher, and helped a tech sales manager open his own restaurant.

Build it, test it, get customers.

Miguel sailing
"I resigned first and figured it out after. This is the program I wish I had a year ago."

— Miguel Pieters, Founder

@escapedtherat
Only 5 spots available per month

Your idea won't build itself.

You don't need a fully formed idea. Just the conviction that corporate isn't the end goal. We'll figure out the rest together.

Book Your Strategy Call →